Actors, singers and dancers can generally be referred as artists. Being an artist requires promotion just like any other normal business. Promotion of artists is a very essential component. For you to progress well as an artist, you require outlets which include reviews, sales and exhibitions.

Developing good relationships and finding exhibiting opportunities with key individuals is very important for most of the artists. Promotion is not done abruptly but it is a continuous process that requires you to build reputation and be visible. The following are ways to promote yourself as an artist.

1. Preparation. This is the first key thing that you should start with. In order to promote yourself in the best way possible, you require to have adequate clarity of who you are as well as what you normally do. You can get to know this by first looking at what you are aiming to achieve and all the possible ways that may help you reach to that point. You need to ensure that you have the tools to “produce” and promote yourself just like marketers would produce the goods they are promoting. Be prepared with:

Images- To ensure that your work is real, you are required to have it documented. When you are sending images, always think about quality over quantity. Take note of the type or the file requested.

Resume- Always ensure that you have an updated CV. This will help you to quickly and easily respond to questions and requirements.

2. Increase your visibility. There are many ways of enhancing the visibility of your practice. Start by applying for open exhibitions. Take part in related events like conferences, workshops and seminars. Don’t forget to take your own initiatives too.

3. Networking. Networking, socializing and attending private views are very important methods to get known by directors. Talking and meeting the other artists is as beneficial to you as it is to them. Every person would like to work with the most suitable people. For this to happen, learn how you can meet them and go for it.

4. Building relationships. When you meet someone who is interested in whatever you are doing, you should direct him or her to your website or send him or her further information. You may even opt to invite him or her to your studio or the place you normally work from.

5. Professionalism. After you are through, you should always ensure that you are prepared to perform at any time. Make sure that you are professional in your dealings. It does not matter how good you are, if you have a bad behavior most people will quit from working with you. Ensure that you have delivered high quality work and in a competent method. This will help you to have strong relationships with your customers.

6. Promotional tools and materials. Press statements and releases- Regardless of the career you have chosen, you have to speak and write about your work. You should therefore know how to write down with clarity and confidence. In writing you should make your tone match your aim and be concise. Other useful sources for you could be business cards or personal blogs.

7. Deal with the media. As an artist, closely work with the journalists who may help you build a good public profile.

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